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Thoughts On Cloud Based Video Conferencing Solutions…

by SUMMIT on August 12th, 2014

Cloud-based telepresence infrastructure is proving to be game-changer for companies across the world. It lowers the initial investment required to adopt videoconferencing, and provides companies with legacy systems significant cost savings over physical hardware maintenance agreements. Cloud-based telepresence solutions also reduce an organization’s need to have on-site technical resources to handle videoconferencing hardware and call security measures. By Adopting, or moving to a cloud-based provider, telepresence users can also reduce the bandwidth necessary to successfully hold video meetings with minimal latency, all improving the return on investment (ROI).

Cloud-based infrastructure puts organizations in the driver’s seat, allowing them to hold video point-to-point and multipoint meetings with minimal significant investment compared to legacy systems which require staggeringly high-priced hardware.

Obstacles For Cloud Adoption and Deployment 

One of the major stumbling blocks for companies looking to adopt videoconferencing as a key collaboration and efficiency measure can be the up-front cost of purchasing hardware, software licensing and hiring the technical resources to manage these complex systems. Offloading the back-end management of the telepresence system to a cloud-based provider allows the company to do more, with less; increasing efficiency, productivity and ultimately providing a boost to the bottom line.

Another obstacle facing companies that are implementing videoconferencing solutions is a disjointed process user experience. Users will be slow to adopt systems with which they are unfamiliar or which make them feel uncomfortable. Legacy systems often have different processes to start a multipoint call than they do to begin a point-to-point video meeting. Cloud-based infrastructure providers offer clients a single user experience. A user simply connects to the virtual room, regardless if they are conferencing with one, or multiple participants.

Similarly, the lack of reliability and dependability within legacy systems can be a hurdle, as well. Spending significant capital on hardware maintenance agreements, software licensing and support calls on unreliable systems negatively impact the bottom line, and provide a minimal ROI. Migrating legacy infrastructure to cloud-based providers eliminates a portion of these costs, while increasing reliability and dependability. Reducing financial impact while increasing product performance results in a substantial increase in the ROI.

Benefits Driving Cloud and Video Solutions

Probably the most important benefit cloud based services provides its customers is interoperability, which allows users with different systems (PolyComm, Lync, Cisco/Tandberg etc) to all meet in the cloud. Each videoconferencing system utilizes a proprietary codec, or means of encoding/decoding signals to limit bandwidth utilized and, to securely transmit video-calls between points. Interoperability allows all these codecs to meet in the cloud, where they will be transcoded so these different systems can communicate with each other. With the increased focus on collaboration within organizations across locations and perhaps even with colleagues at different organizations this is a key factor to consider in your videoconferencing strategy. As more and more companies adopt Bring Your Own Deviceor BYOD strategies, cloud-based providers are offering support for “consumer” videoconferencing applications that are likely to be utilized by laptops, cell phones or other mobile devices. This flexibility greatly increases the ROI, as users operating free technology, such as desktop conferencing applications like Sype, FaceTime or even Google Hangouts allows users to connect effortlessly from anywhere, even via their cellular data network.

As companies continue to look for ways to increase collaboration, boosting productivity and efficiency, partnering with a cloud-based videoconferencing provider can offer them unmatched return on investment. Conferencing in the cloud provides companies to enter the videoconferencing arena with a substantially smaller initial economic impact, and provides a service that is scalable to grow with the company, while offsetting management costs and reliability concerns.

At Summit Integrated Systems, we aspire to work with our clients to drive technology solutions that solve complex business problems. If your company is looking for a partner to provide the leading solutions in audio, video, collaboration, and presentation technology, we would love to connect to see how we may be able to help. 

Summit Integrated System serves the audiovisual and video communication needs of corporate, education, government and a wide variety of other organizations throughout Texas as well as the United States. 

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