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Enterprise HD Videoconferencing: Should You Invest?

by SUMMIT on June 16th, 2015

Enterprise HD Videoconferencing Should You Invest?

The undeniable benefits of videoconferencing has brought it to the forefront of workplace technologies, and in less than 10 years made it commonplace in a vast majority of offices. And why wouldn’t it be? A Nemertes Research study found that an overwhelming 89 percent of organizations classified themselves as “virtual workplaces,” and 85 percent are committed to increasing the number of telecommuters in their employ. It is clear that everyone involved sees the value of virtual technologies, and more importantly, the value of video. From home to work people are engaging more than ever in video communication technology.

Here are some of the reasons your business should invest in high definition video conferencing:

Travel costs. Any enterprise operating at scale will tell you how important travel is to their business, whether for networking events, lead generation, or face-to-face meetings. If you need to travel across the country or even internationally for a face-to-face interaction that may only last one hour, holding a videoconference instead will save all those travel costs. While this is the most tangible way to measure the benefits of video conferencing, in addition to cost savings, productivity increases, as staff are not wasting time getting to and from airports, booking flights and hotels, or dealing with possible time-zone body re-sets.

Increased productivity. We’ve mentioned one way videoconferencing systems can help increase productivity, but for organizations with a remote workforce, video collaboration helps in other ways as well. Teams that operate in separate locations often feel isolated, and can suffer from communication problems. It’s often difficult to accurately express your intentions and opinions through direct messaging, email, even phone calls. Videoconferences give you the ability to engage multiple members of a team at once, not only hearing their voice, but getting to know them personally via video—allowing for an interaction that mimics real life meetings. For this to work effectively however, you need a high quality video conferencing service.

More effective hiring process. Similar to our initial point regarding travel costs, the hiring process can also be costly. If you’re looking to hire top talent from outside of your city, videoconferencing will limit those travel expenses, as well as extraneous costs. Furthermore, it will provide the opportunity for the interview to be recorded and therefore reassessed later by other hiring decision makers who may not have been able to be present.

Improved employee relations. Integrating teams who may not work in the same office, such as remote or part-time workers, is much more straightforward with video conferencing. Real time face-to-face interactions helps build bonds that otherwise would be difficult to establish.

These areas all make a strong case for the integration of video technology into your workplace. With the advancements in videoconferencing technology, most software is straightforward and requires little employee training. HD video is also obviously an environmentally friendly technology, as it reduces carbon footprints created by the emissions as a result of travel. As bandwidth capabilities improves it is also increasingly cost effective with technologies becoming widely available and dropping in price.

Photo Credit: ucwpocn via Compfight cc

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